Choosing Study Abroad Destination

Five Steps to Craft a Blog Content Strategy

This guide will be divided into five steps:

1. Define your goals.
2. Perform some target market research.
3. Come up with topic ideas and keywords to target.
4. Create a content calendar.
5. Build amazing content.

Quick preface: A good blog content strategy should answer three questions:

• Why are we making content in the first place?
• What content do we need?
• How do we get that content to accomplish our goals?

Let’s start with why.

Step 1: Define your goals.

If you don’t take anything else away from this article, take away goal-setting. Having a clearly defined goal will set you up to push through all the other steps, all the hours of writing, and all the obstacles bound to show up.

Your goal is your why, and the stronger it is the more success you’ll have.

Just take a look at Simon Sinek’s TED talk about the power of “why”. It’s 20 minutes of pure gold (seriously, go watch it) about why we need to lead from a place of “why” we’re doing something, not how we’re doing it or what we’re doing. His diagram looks like this: